Cita APA (7a ed.)

Kelley, E. J., & Lazer, W. (1968). Managerial marketing: Perspectives and viewpoints : a source book (3rd ed., 2nd printing.). Richard D. Irwin.

Cita Chicago Style (17a ed.)

Kelley, Eugene J., y William Lazer. Managerial Marketing: Perspectives and Viewpoints : A Source Book. 3rd ed., 2nd printing. Homewood (Illinois): Richard D. Irwin, 1968.

Cita MLA (9a ed.)

Kelley, Eugene J., y William Lazer. Managerial Marketing: Perspectives and Viewpoints : A Source Book. 3rd ed., 2nd printing. Richard D. Irwin, 1968.