APA (7th ed.) Citation

Kelley, E. J., & Lazer, W. (1968). Managerial marketing: Perspectives and viewpoints : a source book (3rd ed., 2nd printing.). Richard D. Irwin.

Chicago Style (17th ed.) Citation

Kelley, Eugene J., and William Lazer. Managerial Marketing: Perspectives and Viewpoints : A Source Book. 3rd ed., 2nd printing. Homewood (Illinois): Richard D. Irwin, 1968.

MLA (9th ed.) Citation

Kelley, Eugene J., and William Lazer. Managerial Marketing: Perspectives and Viewpoints : A Source Book. 3rd ed., 2nd printing. Richard D. Irwin, 1968.