Creative strategy and tactics in advertising a managerial approach to copywriting and production
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Columbus, Ohio :
Grid
cop. 1981.
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| Series: | Grid Series in Advertising and Journalism
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005382479703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | 324 p. . il. ; 26 cm |
|---|---|
| Bibliography: | Bibliogr. Índice |
| ISBN: | 9780882442297 |
