APA (7th ed.) Citation

Zeigler, S. K., & Johnson, J. D. (1981). Creative strategy and tactics in advertising: A managerial approach to copywriting and production. Grid.

Chicago Style (17th ed.) Citation

Zeigler, Sherilyn K., and J. Douglas Johnson. Creative Strategy and Tactics in Advertising: A Managerial Approach to Copywriting and Production. Columbus, Ohio: Grid, 1981.

MLA (9th ed.) Citation

Zeigler, Sherilyn K., and J. Douglas Johnson. Creative Strategy and Tactics in Advertising: A Managerial Approach to Copywriting and Production. Grid, 1981.