Cita APA (7a ed.)

Keegan, W. J. (1974). Multinational marketing management. Prentice-Hall.

Cita Chicago Style (17a ed.)

Keegan, Warren J. Multinational Marketing Management. Englewood Cliffs, New Jersey: Prentice-Hall, 1974.

Cita MLA (9a ed.)

Keegan, Warren J. Multinational Marketing Management. Prentice-Hall, 1974.