Marketing and information technology the strategy, application and implementation of IT in marketing
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
London [etc.] :
Pitman
1997.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005364449703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | XII, 289 p. ; 25 cm |
|---|---|
| Bibliography: | Bibliogr. Indice |
| ISBN: | 9780273626442 |
