Cita APA (7a ed.)

O'Connor, J., & Galvin, E. (1997). Marketing and information technology: The strategy, application and implementation of IT in marketing. Pitman.

Cita Chicago Style (17a ed.)

O'Connor, John, y Eamonn Galvin. Marketing and Information Technology: The Strategy, Application and Implementation of IT in Marketing. London [etc.]: Pitman, 1997.

Cita MLA (9a ed.)

O'Connor, John, y Eamonn Galvin. Marketing and Information Technology: The Strategy, Application and Implementation of IT in Marketing. Pitman, 1997.