Cita APA (7a ed.)

McDonald, M. H. B. (1995). Marketing plans: How to prepare them, how to use them (3rd ed.). Heinemann.

Cita Chicago Style (17a ed.)

McDonald, Malcolm H. B. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Oxford [etc.]: Heinemann, 1995.

Cita MLA (9a ed.)

McDonald, Malcolm H. B. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Heinemann, 1995.