Cita APA (7a ed.)

Walker, O. C., Boyd, H. W., & Larréché, J. (1992). Marketing strategy: Planning and implementation. Irwin.

Cita Chicago Style (17a ed.)

Walker, Orville C., Harper W. Boyd, y Jean-Claude Larréché. Marketing Strategy: Planning and Implementation. Homewood [etc.]: Irwin, 1992.

Cita MLA (9a ed.)

Walker, Orville C., et al. Marketing Strategy: Planning and Implementation. Irwin, 1992.