APA (7th ed.) Citation

Prahalad, C. K., & Krishnan, M. S. (2008). The new age of innovation: Driving cocreated value through global networks. McGraw-Hill.

Chicago Style (17th ed.) Citation

Prahalad, Coimbatore Krishnarao, and Mayuram S. Krishnan. The New Age of Innovation: Driving Cocreated Value Through Global Networks. New York [etc.]: McGraw-Hill, 2008.

MLA (9th ed.) Citation

Prahalad, Coimbatore Krishnarao, and Mayuram S. Krishnan. The New Age of Innovation: Driving Cocreated Value Through Global Networks. McGraw-Hill, 2008.