Brand confusion empirical study of a legal concept

Bibliographic Details
Main Author: Kapferer, Jean-Noël (-)
Format: Book
Language:Inglés
Published: [S.l.] : [s.n.] 1995.
Subjects:
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Description
Item Description:Separata de: Psychology & Marketing. n° 12,6 (1995)
Physical Description:[18] p. ; 30 cm
Bibliography:Bibliogr.