APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (2008). Global marketing (5th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 5th ed. Upper Saddle River, New Jersey: Prentice Hall, 2008.

MLA (9th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 5th ed. Prentice Hall, 2008.