Brands and brand equity definition and management

Bibliographic Details
Main Author: Wood, Lisa (-)
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 2000.
Subjects:
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Description
Item Description:Separata de: Management Decision. v. 39. n̐ư̐ư9 (2000)
Physical Description:h. [662]-669 ; 30 cm
Bibliography:Bibliogr.