The behavioral economics of consumer brand choice etablishing a methodology
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| Other Authors: | |
| Format: | Book |
| Language: | Indeterminado |
| Published: |
[S.l.] :
[s.n.]
2003.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005203339703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Fotocopia de: Journal of Economic Psychology. v. 24 (2003) |
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| Physical Description: | h. [675]-695 ; 30 cm |
