Using conjoint analysis to measure retail image
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Indeterminado |
| Published: |
Cambridge, Massachusetts :
Marketing Science Institute
1991.
|
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005197129703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
Request an interlibrarian loan:
Email
| Item Description: | Fotocopia de: Research in Marketing. Supplement 5 (1991) |
|---|---|
| Physical Description: | h. 137-156 ; 30 cm |
| Bibliography: | Bibliogr.: p. 154-156 |
