APA (7th ed.) Citation

Louviere, J. J., & Johnson, R. D. (1991). Using conjoint analysis to measure retail image. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Louviere, Jordan J., and Richard D. Johnson. Using Conjoint Analysis to Measure Retail Image. Cambridge, Massachusetts: Marketing Science Institute, 1991.

MLA (9th ed.) Citation

Louviere, Jordan J., and Richard D. Johnson. Using Conjoint Analysis to Measure Retail Image. Marketing Science Institute, 1991.