Cita APA (7a ed.)

Peppers, D., & Rogers, M. (1995). A new marketing paradigm: Share of customer, not market share. [s.n.].

Cita Chicago Style (17a ed.)

Peppers, Don, y Martha Rogers. A New Marketing Paradigm: Share of Customer, Not Market Share. [S.l.]: [s.n.], 1995.

Cita MLA (9a ed.)

Peppers, Don, y Martha Rogers. A New Marketing Paradigm: Share of Customer, Not Market Share. [s.n.], 1995.