Perceiving competitive reactions the value of accuracy (and paranoia)

Bibliographic Details
Main Author: Clark, Bruce H. (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: Montgomery, David B.
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1996.
Series:Report (Marketing Science Institute) ; 96,104.
Subjects:
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Description
Item Description:En la port.: Working Paper
Physical Description:27 p. ; 28 cm
Bibliography:Bibliogr.: p. 25-27