Cita APA (7a ed.)

Clark, B. H., & Montgomery, D. B. (1996). Perceiving competitive reactions: The value of accuracy (and paranoia). Marketing Science Institute.

Cita Chicago Style (17a ed.)

Clark, Bruce H., y David B. Montgomery. Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia). Cambridge, Massachusetts: Marketing Science Institute, 1996.

Cita MLA (9a ed.)

Clark, Bruce H., y David B. Montgomery. Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia). Marketing Science Institute, 1996.