Cita APA (7a ed.)

Balasubramanian, S. K. (1991). Beyond advertising and publicity: The domain of hybrid messages. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Balasubramanian, Siva K. Beyond Advertising and Publicity: The Domain of Hybrid Messages. Cambridge, Massachusetts: Marketing Science Institute, 1991.

Cita MLA (9a ed.)

Balasubramanian, Siva K. Beyond Advertising and Publicity: The Domain of Hybrid Messages. Marketing Science Institute, 1991.