Changes in consumer attitudes toward marketing : consumerism and government regulation, 1971-1975

Changes in consumer attitudes toward marketing consumerism and government regulation, 1971-1975

Bibliographic Details
Main Author: Barksdale, Hiram C. (-)
Other Authors: Darden, William R., 1936-, Perreault, William D.
Format: Book
Language:Inglés
Published: Madison : University of Wisconsin Press 1976.
Subjects:
Marketing > aspectos morales y éticos > Estados Unidos.
Protección del consumidor > Estados Unidos.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005085409703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Fotocopia de: Journal of Consumer Affairs, v. 10 (1976)
Physical Description:p. 117-139 ; 23 cm
Bibliography:Bibliogr.: p. 138-139

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