APA (7th ed.) Citation

Mahajan, V., & Wind, Y. (1988). New product forecasting models: Directions for research and implementation. [s.n.].

Chicago Style (17th ed.) Citation

Mahajan, Vijay, and Yoram Wind. New Product Forecasting Models: Directions for Research and Implementation. [S.l.]: [s.n.], 1988.

MLA (9th ed.) Citation

Mahajan, Vijay, and Yoram Wind. New Product Forecasting Models: Directions for Research and Implementation. [s.n.], 1988.