Cita APA (7a ed.)

Peppers, D., & Rogers, M. (2001). One to one B2B: Customer development strategies for the business-to-business world. Capstone.

Cita Chicago Style (17a ed.)

Peppers, Don, y Martha Rogers. One to One B2B: Customer Development Strategies for the Business-to-business World. Oxford: Capstone, 2001.

Cita MLA (9a ed.)

Peppers, Don, y Martha Rogers. One to One B2B: Customer Development Strategies for the Business-to-business World. Capstone, 2001.