Cita APA (7a ed.)

Greyser, S. A., & Kopp, R. J. (1992). Cases in advertising and communications management (3rd ed.). Prentice-Hall International.

Cita Chicago Style (17a ed.)

Greyser, Stephen A., y Robert J. Kopp. Cases in Advertising and Communications Management. 3rd ed. Englewood Cliffs, New Jersey: Prentice-Hall International, 1992.

Cita MLA (9a ed.)

Greyser, Stephen A., y Robert J. Kopp. Cases in Advertising and Communications Management. 3rd ed. Prentice-Hall International, 1992.