A framework for conceptualizing and measuring the involvement construct in advertising research
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Indeterminado |
| Published: |
[S.l.] :
[s.n.]
1990.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005079089703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Fotocopia de: Journal of Advertising, v. 19 (1990) |
|---|---|
| Physical Description: | p. 17-40 ; 30 cm |
| Bibliography: | Bibliogr.: p. 38-40 |
