Cita APA (7a ed.)

Peppers, D., & Rogers, M. (1993). The one to one future: Building relationships one customer at a time. Doubleday.

Cita Chicago Style (17a ed.)

Peppers, Don, y Martha Rogers. The One to One Future: Building Relationships One Customer at a Time. New York [etc.]: Doubleday, 1993.

Cita MLA (9a ed.)

Peppers, Don, y Martha Rogers. The One to One Future: Building Relationships One Customer at a Time. Doubleday, 1993.