Peppers, D., & Rogers, M. (1993). The one to one future: Building relationships one customer at a time. Doubleday.
Chicago Style (17th ed.) CitationPeppers, Don, and Martha Rogers. The One to One Future: Building Relationships One Customer at a Time. New York [etc.]: Doubleday, 1993.
MLA (9th ed.) CitationPeppers, Don, and Martha Rogers. The One to One Future: Building Relationships One Customer at a Time. Doubleday, 1993.
Warning: These citations may not always be 100% accurate.