Meidan, A., & Moutinho, L. (1993). Cases in marketing of services: An international collection. Addison-Wesley.
Cita Chicago Style (17a ed.)Meidan, Arthur, y Luiz Moutinho. Cases in Marketing of Services: An International Collection. Wokingham [etc.]: Addison-Wesley, 1993.
Cita MLA (9a ed.)Meidan, Arthur, y Luiz Moutinho. Cases in Marketing of Services: An International Collection. Addison-Wesley, 1993.
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