Chapman, M. R. (2003). In search of stupidity: Over 20 years of high-tech marketing disasters. Apress.
Cita Chicago Style (17a ed.)Chapman, Merrill R. In Search of Stupidity: Over 20 Years of High-tech Marketing Disasters. Berkeley, California: Apress, 2003.
Cita MLA (9a ed.)Chapman, Merrill R. In Search of Stupidity: Over 20 Years of High-tech Marketing Disasters. Apress, 2003.
Precaución: Estas citas no son 100% exactas.