Market segmentation an introduction and review

Bibliographic Details
Main Author: Struhl, Steven M. (-)
Corporate Author: American Marketing Association (-)
Format: Book
Language:Inglés
Published: Chicago : American Marketing Association 1992.
Series:Marketing Research Technique Series (American Marketing Association)
Subjects:
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Description
Physical Description:83 p. ; 28 cm
Bibliography:Bibliogr.: p. 83