Cita APA (7a ed.)

Alderson, W., & Green, P. E. (1964). Planning and problem solving in marketing. Richard D. Irwin.

Cita Chicago Style (17a ed.)

Alderson, Wroe, y Paul E. Green. Planning and Problem Solving in Marketing. Homewood (Illinois): Richard D. Irwin, 1964.

Cita MLA (9a ed.)

Alderson, Wroe, y Paul E. Green. Planning and Problem Solving in Marketing. Richard D. Irwin, 1964.