The Politz papers : science and truth in marketing research

The Politz papers science and truth in marketing research

Bibliographic Details
Main Author: Politz, Alfred, 1902-1982 (-)
Other Authors: Hardy, Hugh S., 1924-, Lucas, Darrell Blaine, Deming, W. Edwards (William Edwards), 1900-1993
Format: Book
Language:Inglés
Published: Chicago : American Marketing Association 1990.
Subjects:
Investigación de mercados > Estados Unidos.
Publicidad > Estados Unidos.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005055999703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:XVII, 351 p. ; 24 cm
Bibliography:Bibliogr.
ISBN:9780877572107

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