APA (7th ed.) Citation

Politz, A., Hardy, H. S., Lucas, D. B., & Deming, W. E. (1990). The Politz papers: Science and truth in marketing research. American Marketing Association.

Chicago Style (17th ed.) Citation

Politz, Alfred, Hugh S. Hardy, Darrell Blaine Lucas, and W. Edwards Deming. The Politz Papers: Science and Truth in Marketing Research. Chicago: American Marketing Association, 1990.

MLA (9th ed.) Citation

Politz, Alfred, et al. The Politz Papers: Science and Truth in Marketing Research. American Marketing Association, 1990.