Cita APA (7a ed.)

Wills, G., Hayhurst, R., & Midgley, D. (1973). Creating and marketing new products: Viewpoints of leading authorities. Crosby Lockwood Staples.

Cita Chicago Style (17a ed.)

Wills, Gordon, Roy Hayhurst, y David Midgley. Creating and Marketing New Products: Viewpoints of Leading Authorities. London: Crosby Lockwood Staples, 1973.

Cita MLA (9a ed.)

Wills, Gordon, et al. Creating and Marketing New Products: Viewpoints of Leading Authorities. Crosby Lockwood Staples, 1973.