Cita APA (7a ed.)

Berg, T. L., & Shuchman, A. (1963). Product strategy and management. Holt, Rinehart and Winston.

Cita Chicago Style (17a ed.)

Berg, Thomas L., y Abe Shuchman. Product Strategy and Management. New York [etc.]: Holt, Rinehart and Winston, 1963.

Cita MLA (9a ed.)

Berg, Thomas L., y Abe Shuchman. Product Strategy and Management. Holt, Rinehart and Winston, 1963.