Cita APA (7a ed.)

Day, G. S., & Bulte, C. v. d. (2002). Superiority in customer relationship management: Consequences for competitive advantage and performance. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Day, George S., y Christophe van den Bulte. Superiority in Customer Relationship Management: Consequences for Competitive Advantage and Performance. Cambridge, Massachusetts: Marketing Science Institute, 2002.

Cita MLA (9a ed.)

Day, George S., y Christophe van den Bulte. Superiority in Customer Relationship Management: Consequences for Competitive Advantage and Performance. Marketing Science Institute, 2002.