Developing brands with qualitative market research

Bibliographic Details
Main Author: Chandler, Jon (-)
Other Authors: Owen, Mike
Format: Book
Language:Inglés
Published: London [etc.] : Sage 2002.
Series:Qualitative Market Research ; 5
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005018809703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
Request an interlibrarian loan: Email
Description
Item Description:Indices
Physical Description:XVI, 140 p. : il. ; 24 cm
Bibliography:Bibliogr.: p. [131]-136
ISBN:9780761972723