Cita APA (7a ed.)

Schiffman, L. G., & Kanuk, L. L. (2007). Consumer behavior (9th ed.). Pearson-Prentice Hall.

Cita Chicago Style (17a ed.)

Schiffman, Leon G., y Leslie Lazar Kanuk. Consumer Behavior. 9th ed. Upper Saddle River, New Jersey: Pearson-Prentice Hall, 2007.

Cita MLA (9a ed.)

Schiffman, Leon G., y Leslie Lazar Kanuk. Consumer Behavior. 9th ed. Pearson-Prentice Hall, 2007.