Principles of service marketing and management

Bibliographic Details
Main Author: Lovelock, Christopher H., 1940-2008 (-)
Other Authors: Wright, Lauren
Format: Book
Language:Inglés
Published: Upper Saddle River, New Jersey : Prentice-Hall 2002.
Edition:2nd ed
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005014209703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Physical Description:XIX, 436 p. ; 27 cm
Bibliography:Bibliogr.
ISBN:9780130404671