Cita APA (7a ed.)

Lovelock, C. H., & Wright, L. (2002). Principles of service marketing and management (2nd ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Lovelock, Christopher H., y Lauren Wright. Principles of Service Marketing and Management. 2nd ed. Upper Saddle River, New Jersey: Prentice-Hall, 2002.

Cita MLA (9a ed.)

Lovelock, Christopher H., y Lauren Wright. Principles of Service Marketing and Management. 2nd ed. Prentice-Hall, 2002.