The effects of positive and negative wording on responses to a Likert scale

Bibliographic Details
Main Author: Friedman, Hershey H. (-)
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1988.
Subjects:
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Description
Item Description:Fotocopia de: Applied Marketing Research, 28 (1988)
Physical Description:P. 17-[22] ; 28 cm
Bibliography:Bibliogr.: p. 21-[22]