Cita APA (7a ed.)

Dutta, S., Zbaracki, M., & Bergen, M. (2001). Pricing process as a capability: A case study. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Dutta, Shantanu, Mark Zbaracki, y Mark Bergen. Pricing Process as a Capability: A Case Study. Cambridge, Massachusetts: Marketing Science Institute, 2001.

Cita MLA (9a ed.)

Dutta, Shantanu, et al. Pricing Process as a Capability: A Case Study. Marketing Science Institute, 2001.