Phillips, C. F., & Duncan, D. J. (1960). Marketing: Principles and methods (4th ed.). Richard D. Irwin.
Cita Chicago Style (17a ed.)Phillips, Charles F., y Delbert J. Duncan. Marketing: Principles and Methods. 4th ed. Homewood (Illinois): Richard D. Irwin, 1960.
Cita MLA (9a ed.)Phillips, Charles F., y Delbert J. Duncan. Marketing: Principles and Methods. 4th ed. Richard D. Irwin, 1960.
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