Organizational improvisation in new product development

Bibliographic Details
Main Author: Miner, Anne S. (-)
Other Authors: Moorman, Christine, Bassoff, Paula
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1997.
Series:Report (Marketing Science Institute) ; 97,110.
Subjects:
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Description
Item Description:En la port.: Working Paper
Physical Description:27 p. ; 28 cm
Bibliography:Bibliogr.: p. 23-27