APA (7th ed.) Citation

Miner, A. S., Moorman, C., & Bassoff, P. (1997). Organizational improvisation in new product development. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Miner, Anne S., Christine Moorman, and Paula Bassoff. Organizational Improvisation in New Product Development. Cambridge, Massachusetts: Marketing Science Institute, 1997.

MLA (9th ed.) Citation

Miner, Anne S., et al. Organizational Improvisation in New Product Development. Marketing Science Institute, 1997.