APA (7th ed.) Citation

Chandon, P., Wansink, B., & Laurent, G. (1999). Hedonic and utilitarian consumer benefits of sales promotions. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Chandon, Pierre, Brian Wansink, and Gilles Laurent. Hedonic and Utilitarian Consumer Benefits of Sales Promotions. Cambridge, Massachusetts: Marketing Science Institute, 1999.

MLA (9th ed.) Citation

Chandon, Pierre, et al. Hedonic and Utilitarian Consumer Benefits of Sales Promotions. Marketing Science Institute, 1999.