Cita APA (7a ed.)

Chandon, P., Wansink, B., & Laurent, G. (1999). Hedonic and utilitarian consumer benefits of sales promotions. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Chandon, Pierre, Brian Wansink, y Gilles Laurent. Hedonic and Utilitarian Consumer Benefits of Sales Promotions. Cambridge, Massachusetts: Marketing Science Institute, 1999.

Cita MLA (9a ed.)

Chandon, Pierre, et al. Hedonic and Utilitarian Consumer Benefits of Sales Promotions. Marketing Science Institute, 1999.