Lewis, B. R., & Littler, D. (1997). The Blackwell encyclopedic dictionary of marketing. Blackwell Business.
Cita Chicago Style (17a ed.)Lewis, Barbara R., y Dale Littler. The Blackwell Encyclopedic Dictionary of Marketing. Oxford [etc.]: Blackwell Business, 1997.
Cita MLA (9a ed.)Lewis, Barbara R., y Dale Littler. The Blackwell Encyclopedic Dictionary of Marketing. Blackwell Business, 1997.
Precaución: Estas citas no son 100% exactas.