APA (7th ed.) Citation

McDonald, M. H. B. (1989). Marketing plans: How to prepare them, how to use them (2nd ed.). Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm H. B. Marketing Plans: How to Prepare Them, How to Use Them. 2nd ed. Oxford [etc.]: Heinemann, 1989.

MLA (9th ed.) Citation

McDonald, Malcolm H. B. Marketing Plans: How to Prepare Them, How to Use Them. 2nd ed. Heinemann, 1989.

Warning: These citations may not always be 100% accurate.