APA (7th ed.) Citation

Soman, D., & Gourville, J. T. (1998). Transaction decoupling: The effects of price bundling on the decision to consume. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Soman, Dilip, and John T. Gourville. Transaction Decoupling: The Effects of Price Bundling on the Decision to Consume. Cambridge, Massachusetts: Marketing Science Institute, 1998.

MLA (9th ed.) Citation

Soman, Dilip, and John T. Gourville. Transaction Decoupling: The Effects of Price Bundling on the Decision to Consume. Marketing Science Institute, 1998.