Urban, G. L., & Hauser, J. R. (1993). Design and marketing of new products (2nd ed.). Prentice Hall.
Cita Chicago Style (17a ed.)Urban, Glen L., y John R. Hauser. Design and Marketing of New Products. 2nd ed. Englewood Cliffs, New Jersey: Prentice Hall, 1993.
Cita MLA (9a ed.)Urban, Glen L., y John R. Hauser. Design and Marketing of New Products. 2nd ed. Prentice Hall, 1993.
Precaución: Estas citas no son 100% exactas.